Side by sideApple (AAPL) and Amazon (AMZN)Memos of October 11, 2026 and October 10, 2026
Apple vs Amazon stock: the numbers side by side (October 2026)
How do Apple and Amazon compare?
| Apple AAPL | Amazon AMZN | |
|---|---|---|
| Revenue growth | 6.4%Sep 2025 | 12.4%Year to Dec 2025 |
| Operating margin | 32.0%Sep 2025 | 11.2%Year to Dec 2025 |
| Free cash flow | 98,767US$ millions · Sep 2025 | 7,695US$ millions · Year to Dec 2025 |
| Free cash flow yield | 2.0%Today (Oct 11, 2026) | -0.4%Today (Oct 8, 2026) |
| Dividend yield | 0.3%Today (Oct 11, 2026) | 0.0%Today (Oct 8, 2026) |
| P/E, last 12 months | 38.6xToday (Oct 11, 2026) | 20.4xToday (Oct 8, 2026) |
| P/E, next 12 months | 35.0xToday (Oct 11, 2026) | 23.9xToday (Oct 8, 2026) |
| Weighted price forecast, about 1 year | 315.27 (-6 %)October 2027 | 338.56 (+33 %)October 2027 |
| Weighted price forecast, about 3 years | 313.03 (-6 %)October 2029 | 424.16 (+67 %)October 2029 |
Who leads on what?
| Leads | The lead is | |
|---|---|---|
| Revenue growth | Amazon | The higher figure |
| Operating margin | Apple | The higher figure |
| Free cash flow | Apple | The higher figure |
| Free cash flow yield | Apple | The higher figure |
| Dividend yield | Apple | The higher figure |
| P/E, last 12 months | Amazon | The lower figure |
| P/E, next 12 months | Amazon | The lower figure |
| Weighted price forecast, about 1 year | Amazon | The higher weighted return |
| Weighted price forecast, about 3 years | Amazon | The higher weighted return |
What does each company do?
Apple sells iPhones, Macs, iPads, wearables and services to consumers and organizations.
Apple (AAPL), from our memo of October 11, 2026 · Apple stock forecast
Amazon sells goods directly, connects independent merchants with shoppers, sells advertising and subscriptions, and rents computing capacity through AWS, Amazon Web Services.
Amazon (AMZN), from our memo of October 10, 2026 · Amazon stock forecast