Research memoMeta Platforms, Inc. (META) · NASDAQMemo of October 9, 2026

Meta stock forecast

The weighted price reaches 981.08 in October 2027. Repeatable AI-driven conversion gains must translate into advertiser spending, stronger margins and cash after investment.

720.89
Share price today, USD
1319.46 (+84 %)
Weighted scenario, October 2029
21.2x
P/E, next 12 months
27.2x
P/E, last 12 months
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Every number traced to Meta's filings8 chapters · 16,867 words325 sources cited

Where could Meta shares be by 2029?

The weighted price reaches 981.08 in October 2027, a 36% return including dividends. It reaches 1144.01 in October 2028, a 59% return. By October 2029, it reaches 1319.46, an 84% return.

Share price in October 2029: our three scenarios (USD)Today 720.89513.21Bear · 25 % · -28%1230.82Base · 55 % · +72%2571.04Bull · 20 % · +258%
What the shares could be worthUSD per share at each date; in brackets the return since today's 720.89, dividends included
CaseProbabilityOctober 2027October 2028October 2029
Bear25 %591.94 (-18 %)530.35 (-26 %)513.21 (-28 %)
Base55 %996.08 (+38 %)1118.05 (+56 %)1230.82 (+72 %)
Bull20 %1426.28 (+98 %)1982.48 (+176 %)2571.04 (+258 %)
Weighted100 %981.08 (+36 %)1144.01 (+59 %)1319.46 (+84 %)

What has to go right for Meta, and what could go wrong?

Revenue is the main engine. The base case uses growth of 23% in FY2026 and 18% in FY2027, then 16% and 14% as the base becomes larger. The bear path falls from 20% to 6%, while the bull path stays above base from 26% to 20%. First-half revenue was $117,111 million, September guidance was $61–64 billion, and Q2 impressions and average ad prices rose 14% and 12%.

Margins initially absorb the buildout. Base EBITDA margin rises from 44.5% to 48%; bear falls from 43% to 39%; bull rises from 46% to 54%. The starting gap reflects legal costs and infrastructure spending, while the later spread depends on capacity utilization.

The forecast's main numbersfiscal years; base case, then bear / bull in brackets; USD millions unless shown
FY2026FY2027FY2028FY2029
Revenue growth23.0 % (20.0 % / 26.0 %)18.0 % (13.0 % / 24.0 %)16.0 % (9.0 % / 22.0 %)14.0 % (6.0 % / 20.0 %)
Measure (EBITDA / cash flow)109,999 (103,698 / 116,480)132,715 (109,004 / 153,855)159,025 (115,844 / 199,195)185,146 (122,795 / 248,227)
Net debt32,695 (32,895 / 37,334)87,414 (61,979 / 99,606)134,096 (71,150 / 156,475)166,657 (69,820 / 199,728)
Buybacks5,000 (0.00 / 15,000)15,000 (0.00 / 30,000)22,000 (5,000 / 40,000)28,000 (10,000 / 50,000)
Dividend per share2.10 (2.10 / 2.10)2.20 (2.10 / 2.20)2.31 (2.10 / 2.42)2.43 (2.10 / 2.66)

How much cash does Meta really make?

Stock compensation is a real cost to existing owners even when no cash leaves that day. Employees receive valuable shares or share-linked awards, and those claims can dilute other shareholders. Subtracting stock-based pay from free cash flow produces an analytical measure of what owners might more realistically regard as available.

Free cash flow, honestly countedUS$ millions
Year to Dec 2025Year to Dec 2024Year to Dec 2023Year to Dec 2022Year to Dec 2021
Cash from operations115,80091,32871,11350,47557,683
Capital spending69,69137,25627,04531,18618,690
Free cash flow (calculated)46,10954,07244,06819,28938,993
Stock-based pay20,42716,69014,02711,9929,164
Real free cash flow (after stock pay) (calculated)25,68237,38230,0417,29729,829
Real free cash flow per share (calculated)9.9814.3011.432.7010.43

What does an investor pay today for Meta?

A price-to-earnings ratio, or P/E, says how many dollars investors pay for each dollar of annual profit. A trailing P/E uses recorded earnings; a forward P/E uses an estimate, so its denominator may never arrive. EPS means earnings per share, and it can rise through higher profit or fewer shares. Meta’s reported EPS also contains major tax effects: a $15.93 billion non-cash tax charge reduced third-quarter 2025 profit, while an $8.03 billion benefit increased first-quarter 2026 profit. The apparent gap between trailing and forward valuation therefore does not represent pure business growth.

From the full memo · 1. The business

Meta Platforms is mainly an advertising business built on social and messaging apps. A dollar comes in when a business buys access to users, and goes out through the technology, people and physical infrastructure that make that access possible.

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Where these numbers come from

More on Meta

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