Research memoImperial Brands PLC (IMB.L) · LSEMemo of October 15, 2026

Imperial dividend

In FY2025, Imperial paid £1,558 million in dividends, against £2,692 million of free cash flow. That cash came after capital spending, leases and interest, but dividends and buybacks together exceeded free cash flow in the latest year.

187.58
Dividend paid per share, Sep 2025
5.9%
Dividend yield
12.4%
Real free cash flow yield
12.6%
Free cash flow yield
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Every number traced to Imperial's filings8 chapters · 17,743 words173 sources cited

How much does Imperial pay shareholders over time?

Imperial’s dividend history explains why the policy is not automatic. It cut the dividend by one-third in 2020 to accelerate debt reduction, then began buybacks in 2022. In October 2026, after completing its latest programme, Imperial announced a £1.5 billion buyback for the following year. Debt reduction created room for these distributions, but every pound returned competes with transformation, acquisitions and legal obligations.

Dividend per share against free cash flow per share (pence; shares in millions)137.73153.88Sep 2021138.51261.59Sep 2022141.35243.91Sep 2023148.64270.74Sep 2024187.58319.89Sep 2025Dividends paid, per shareReal free cash flow per share
What one share getspence; shares in millions
Sep 2025Sep 2024Sep 2023Sep 2022Sep 2021
EPS, diluted249.30299.00250.80164.70299.10
− Dividends paid, per share187.58148.64141.35138.51137.73
− Share buybacks, per share148.69116.72108.380.000.00

What this means. The company's own free cash flow per share is higher because it leaves out lease payments, while our count includes that cash as spent.

Does Imperial cover its dividend with cash?

Cash from operations was £3,627 million in FY2025. After capital spending, leases and interest, free cash flow was £2,692 million. Imperial’s own free-cash-flow measure was £2,749 million because it uses different definitions for capital spending, interest and minority dividends.

Cash did not reduce debt because distributions exceeded company-defined free cash flow. Imperial paid £1,558 million in dividends and spent £1,235 million buying back shares. Strong cash generation can therefore coexist with borrowing that stays high or rises.

By 2025, dividends and buybacks together exceeded that year’s free cash flow. Borrowing helped bridge the gap, although much new debt replaced maturing debt rather than creating entirely new spending capacity. Net debt fell across the five-year period but rose in the latest year, and Imperial’s own debt measure differs from the measure used in the table.

Follow the money: where the free cash flow went£ millions
Sep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Free cash flow2,6922,4122,2952,5221,483
− Dividends paid1,5581,2991,3121,3201,305
− Share buybacks1,2351,0201,00600
= Free cash flow not paid out1,11385
Paid out, % of free cash flow103.8%96.1%101.0%52.3%88.0%

What this means. The company's own net debt is higher because it includes lease payments still owed and certain financial contracts, while our simpler calculation subtracts cash from borrowings only.

What could change Imperial's dividend?

Imperial’s plan works only if cigarettes keep funding investment until newer nicotine products generate their own profit and cash. Capital allocation means deciding how to divide cash among investment, debt, dividends and buybacks. Imperial’s stated order is to invest first, maintain an efficient balance sheet, pay a progressive dividend and return surplus capital.

What is Imperial's dividend yield against its share price?

What an investor pays today£ millions; per share in pence
Today (Oct 15, 2026)
Share price2,826.00
Free cash flow yield (calculated)12.6%
Dividend yield (calculated)5.9%
From the full memo · 1. The business

Imperial Brands is a tobacco and nicotine company: it sells products that adults buy repeatedly, through shops and other businesses. To understand its business, follow a product from leaf or ingredients to a packet, pouch or device, then follow the money back through the supply chain.

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Where these numbers come from

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