Research memoMorgan Stanley (MS) · NYSEMemo of October 15, 2026

Morgan Stanley stock forecast: scenarios, cash and value

The weighted forecast is $182.46 in October 2027, including dividends, a 3% return. It hinges on durable advisor-led relationships and sustained capital returns.

181.605
Share price today, USD
202.76 (+20 %)
Weighted scenario, October 2029
-8.0%
Real free cash flow yield
14.3x
P/E, next 12 months
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Every number traced to Morgan Stanley's filings8 chapters · 15,912 words247 sources cited

Where could Morgan Stanley's shares be by 2029?

The weighted forecast is $182.46 in October 2027, a 3% return including dividends. By October 2029, it reaches $202.76, a 20% return including dividends. The forecast assigns 25% to the bear case. The base case carries 55%, and the bull case 20%.

The weighted forecast offers moderate upside, but the range of outcomes is wide. It puts the shares at $182.46 in October 2027, including dividends, a 3% total return. The October 2028 value is $190.89, a 10% return. The October 2029 value is $202.76, a 20% return. At the last date, the bear case is $131.89 and the bull case is $279.10. Today's reference price is $181.60.

Share price in October 2029: our three scenarios (USD)Today 181.605131.89Bear · 25 % · -20%207.21Base · 55 % · +22%279.10Bull · 20 % · +63%
What the shares could be worthUSD per share at each date; in brackets the return since today's 181.60, dividends included
CaseProbabilityOctober 2027October 2028October 2029
Bear25 %152.00 (-14 %)138.72 (-19 %)131.89 (-20 %)
Base55 %186.92 (+6 %)196.57 (+14 %)207.21 (+22 %)
Bull20 %208.27 (+17 %)240.48 (+38 %)279.10 (+63 %)
Weighted100 %182.46 (+3 %)190.89 (+10 %)202.76 (+20 %)

What has to go right or wrong for Morgan Stanley?

The bear case would gain credibility in 2027–2029 if IPO and workplace assets leave when lockups expire, or fail to convert into retained advice relationships. Quieter issuance and trading would weaken Institutional Securities, while higher deposit costs or compensation would pressure Wealth margins and buybacks.

The base case would strengthen if the next-12-month EPS baseline holds from October 2027, lending restores Wealth net interest income and advisor-led flows continue through October 2029. The bull case would gain support if conversion and retention become visible, funding costs stabilize from 2027 onward, and institutional market share sustains capital generation.

How much cash does Morgan Stanley really make?

Morgan Stanley’s conventional free cash flow gives a poor picture because balance-sheet movements are part of its operating business.

Follow the money: real free cash flowUS$ millions
20252024202320222021
Cash from operations-17,8891,362-33,536-6,39733,971
− Capital spending2,8983,4623,4123,0782,308
= Free cash flow-20,787-2,100-36,948-9,47531,663
− Stock pay1,9261,6221,7091,8752,085
= Real free cash flow-22,713-3,722-38,657-11,35029,578
Real free cash flow, % of revenue-32.2%-6.0%-71.4%-21.1%49.5%

What this means. The cash figures include Morgan Stanley’s bank subsidiaries, so they also reflect lending activity and are not just the company’s investment business.

What does an investor pay for Morgan Stanley today?

What an investor pays todayUS$ millions
Today (Oct 15, 2026)
Share price181.605
P/E, last 12 months (calculated)14.4x
P/E, next 12 months (calculated)14.3x
Price to book (calculated)2.6x
Free cash flow yield (calculated)-7.3%
Dividend yield (calculated)2.5%

What this means. The whole-business value is much higher than the stock-market value because it adds debt and includes the company's bank subsidiaries, while subtracting cash.

From the full memo · 1. The business

Morgan Stanley is a financial-services firm that helps organizations raise money, helps investors trade, and helps people manage wealth. Its business becomes clear by following what it sells, who pays for it, and what happens to each dollar.

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Where these numbers come from

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