Side by sidePrudential (PRU.L) and Aviva (AV.L)Memos of October 15, 2026 and October 16, 2026
Prudential vs Aviva stock: the numbers side by side (October 2026)
How do Prudential and Aviva compare?
| Prudential PRU.L | Aviva AV.L | |
|---|---|---|
| Dividend yield | 2.2%Today (Oct 15, 2026) | 5.5%Today (Oct 16, 2026) |
| P/E, last 12 months | 8.4xToday (Oct 15, 2026) | 41.4xToday (Oct 16, 2026) |
| P/E, next 12 months | 11.6xToday (Oct 15, 2026) | 10.6xToday (Oct 16, 2026) |
| Weighted price forecast, about 1 year | 1028.12 (+17 %)October 2027 | 304.02 (-51 %)October 2027 |
| Weighted price forecast, about 3 years | 1336.33 (+56 %)October 2029 | 328.72 (-35 %)October 2029 |
Who leads on what?
| Leads | The lead is | |
|---|---|---|
| Dividend yield | Aviva | The higher figure |
| P/E, last 12 months | Prudential | The lower figure |
| P/E, next 12 months | Aviva | The lower figure |
| Weighted price forecast, about 1 year | Prudential | The higher weighted return |
| Weighted price forecast, about 3 years | Prudential | The higher weighted return |
What does each company do?
Prudential sells life, health and savings insurance to households across Asia and Africa.
Prudential (PRU.L), from our memo of October 15, 2026 · Prudential stock forecast
Aviva sells motor, home, business, life, health and retirement cover, and manages savings for households, employers, businesses and institutions.
Aviva (AV.L), from our memo of October 16, 2026 · Aviva stock forecast