Side by sideBAT (BATS.L) and Imperial (IMB.L)Memos of October 11, 2026 and October 15, 2026
BAT vs Imperial stock: the numbers side by side (October 2026)
How do BAT and Imperial compare?
| BAT BATS.L | Imperial IMB.L | |
|---|---|---|
| Revenue growth | -1.0%2025 | -0.7%Sep 2025 |
| Operating margin | 39.0%2025 | 10.8%Sep 2025 |
| Free cash flow | 3,790£ millions · 2025 | 2,692£ millions · Sep 2025 |
| Free cash flow yield | 4.2%Today (Oct 11, 2026) | 12.6%Today (Oct 15, 2026) |
| Dividend yield | 5.8%Today (Oct 11, 2026) | 5.9%Today (Oct 15, 2026) |
| P/E, last 12 months | 14.4xToday (Oct 11, 2026) | 13.3xToday (Oct 15, 2026) |
| P/E, next 12 months | 10.8xToday (Oct 11, 2026) | 7.6xToday (Oct 15, 2026) |
| Weighted price forecast, about 1 year | 3837.28 (-3 %)October 2027 | 3063.61 (+14 %)October 2027 |
| Weighted price forecast, about 3 years | 4271.32 (+20 %)October 2029 | 3874.76 (+55 %)October 2029 |
Who leads on what?
| Leads | The lead is | |
|---|---|---|
| Revenue growth | Imperial | The higher figure |
| Operating margin | BAT | The higher figure |
| Free cash flow | BAT | The higher figure |
| Free cash flow yield | Imperial | The higher figure |
| Dividend yield | Imperial | The higher figure |
| P/E, last 12 months | Imperial | The lower figure |
| P/E, next 12 months | Imperial | The lower figure |
| Weighted price forecast, about 1 year | Imperial | The higher weighted return |
| Weighted price forecast, about 3 years | Imperial | The higher weighted return |
What does each company do?
British American Tobacco (BAT) sells cigarettes and roll-your-own tobacco, Vuse vapour products, glo heated products, Velo nicotine pouches and traditional oral tobacco to adult consumers through retailers and distributors.
BAT (BATS.L), from our memo of October 11, 2026 · BAT stock forecast
Imperial Brands sells cigarettes, fine-cut tobacco (loose tobacco for hand-rolling cigarettes), cigars, rolling papers, vapes, heated products and oral nicotine to retailers, wholesalers and distributors for resale to adult consumers.
Imperial (IMB.L), from our memo of October 15, 2026 · Imperial stock forecast