Research memoSynchrony Financial (SYF) · NYSEMemo of October 21, 2026

Synchrony Financial stock forecast

MyStockButler's October 2026 analysis: The weighted forecast is $72.24 in October 2027 and $93.88 in October 2029, with 30% probability to the bear case, 55% to the base case, and 15% to the bull case. It hinges on durable earnings from maturing loans and buybacks that remain within capital capacity.

73.36
Share price today, USD
93.88 (+34%)
Weighted scenario, October 2029
7.7x
P/E, last 12 months
1.5x
Price to book
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Every number traced to Synchrony Financial's filings8 chapters · 16,824 words333 sources cited

Where could Synchrony Financial's shares be by 2029?

The weighted share price is $72.24 in October 2027, excluding dividends. That implies a 0% return from today. The weighted share price is $93.88 in October 2029, excluding dividends. That implies a 34% return from today. The forecast assigns 30% probability to the bear case and 55% to the base case. The bull case receives 15%.

Share price in October 2029: our three scenarios (USD)Today 73.3652.76Bear · 30% · -23%95.04Base · 55% · +36%171.87Bull · 15% · +142%
What the shares could be worthUSD per share at each date; in brackets the return since today's 73.36, dividends included
CaseProbabilityOctober 2027October 2028October 2029
Bear30%56.37 (-21%)52.08 (-26%)52.76 (-23%)
Base55%73.70 (+3%)80.12 (+14%)95.04 (+36%)
Bull15%98.62 (+37%)130.39 (+83%)171.87 (+142%)
Weighted100%72.24 (+0%)79.25 (+12%)93.88 (+34%)

What has to go right or wrong for Synchrony Financial?

The bear case requires charge-offs to rise before newer Walmart and digital cohorts mature. Partner payments and deposit costs then absorb more of the lending spread, while lower capital headroom slows buybacks. The bear price is $56.37 in 2027 and $52.76 in 2029. The probability is 30% because CET1 fell to 12.9% and the new cohorts remain insufficiently seasoned.

The bull case requires credit to improve further and OnePay, CareCredit, and digital channels to create incremental spending. Stronger earnings would support $3.5 billion of annual buybacks and a higher multiple. The bull price is $98.62 in 2027 and $171.87 in 2029. Its 15% probability reflects the demanding combination of profitable growth, adequate capital, and a 2.00-times terminal valuation.

How much cash does Synchrony Financial really make?

Net lending used $4,606 million in 2025, even though period-end net loans declined. New lending, repayments and charge-offs move through cash flow differently from the ending balance. Operating cash less net lending left $5,245 million before other investing needs, not a standard measure of distributable cash.

What one share getsUS$
20252024202320222021
EPS, diluted9.288.555.196.157.34
− Dividends, per share1.140.990.960.900.88
− Share buybacks, per share7.792.502.606.865.05
= Kept, per share0.355.061.631.41
= Paid out more, per share1.61

What this means. Our dividend-per-share figures can differ from the company's because we spread all dividends declared during the year over the average number of shares, while the company reports each dividend paid on one share.

What does an investor pay today for Synchrony Financial?

The stock looks cheap against current earnings, but the valuation rests on the quality of those earnings. Synchrony’s common shares have a market value of $22,844 million. Its price-to-earnings ratio, or P/E, is 7.7x the last twelve months’ earnings and 7.8x the next twelve months’ expected earnings. In plain terms, the price is about eight dollars for each dollar of annual profit.

What an investor pays todayUS$ millions
Today (Oct 21, 2026)
Share price73.36
P/E, last 12 months (calculated)7.7x
P/E, next 12 months (calculated)7.8x
Price to book (calculated)1.5x
Price to tangible book (calculated)1.7x
Dividend yield (calculated)1.9%

What this means. The share price shown for October 21 is actually the closing price from October 20.

From the full memo · 1. The business

Synchrony Financial is a bank that puts credit inside purchases made through retailers, websites and healthcare providers. It earns money when the financing it supplies produces more income than its funding, operating costs and credit losses consume.

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Where these numbers come from

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Synchrony Financial dividendSynchrony Financial earnings

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