Research memoLVMH Moët Hennessy - Louis Vuitton, Société Européenne (MC.PA) · PARMemo of October 22, 2026

LVMH stock forecast 2027–2029

MyStockButler's October 2026 analysis: LVMH's weighted share-price forecast is €380.29 in October 2027 and €450.90 in October 2029, excluding dividends. It hinges on a gradual Fashion & Leather Goods recovery, sustained margins and better Chinese demand.

387.80
Share price today, EUR
450.90 (+26 %)
Weighted scenario, October 2029
6.2%
Real free cash flow yield
17.58x
P/E, next 12 months
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Every number traced to LVMH's filings8 chapters · 21,860 words194 sources cited

Where could LVMH's shares be by October 2029?

The forecast sees limited near-term upside but a better risk-reward balance by October 2029. The weighted share price is €380.29 in October 2027, excluding dividends, equivalent to a 1% total return after including dividends. It reaches €408.79 in October 2028, or 12%, and €450.90 in October 2029, or 26%.

The range remains wide. At October 2029, the bear case reaches €229.74. The bull ceiling is €747.37. Today’s price is €387.80. The bear, base and bull probabilities are 30%, 52% and 18%.

Share price in October 2029: our three scenarios (EUR)Today 387.79999229.74Bear · 30 % · -33%475.87Base · 52 % · +33%747.37Bull · 18 % · +104%
What the shares could be worthEUR per share at each date; in brackets the return since today's 387.80, dividends included
CaseProbabilityOctober 2027October 2028October 2029
Bear30 %280.00 (-25 %)246.87 (-31 %)229.74 (-33 %)
Base52 %394.46 (+5 %)425.16 (+16 %)475.87 (+33 %)
Bull18 %506.51 (+34 %)631.36 (+70 %)747.37 (+104 %)
Weighted100 %380.29 (+1 %)408.79 (+12 %)450.90 (+26 %)

What has to go right, and what could go wrong for LVMH?

The bear case gives €9,875 million first and then keeps earnings near €9,360 million and €9,420 million. It assumes Fashion & Leather Goods remains weak, despite generating about 74% of recurring operating profit, and that fixed store and workshop costs hold margins down. The bull case reaches €11,830 million, €13,350 million and €14,415 million because new collections, stronger Chinese spending and operating leverage restore both sales and margins. The latest quarter, however, showed Fashion & Leather Goods down 5%, so this requires evidence not yet visible.

How much cash does LVMH really make?

LVMH’s own free-cash-flow measure is narrower than a fuller owner’s measure. It includes broader operating investment, while an analytical “real” measure also charges stock-based compensation as a cost borne by shareholders. Lower investment may reflect discipline after expansion, or spending postponed into future years. LVMH does not separate maintenance from expansion spending.

Follow the money: real free cash flowEUR millions
20252024202320222021
Cash from operations18,87418,92418,40017,83318,648
− Capital spending3,8514,7156,8074,3972,675
− Lease payments2,9742,9152,8182,7512,453
= Free cash flow12,04911,2948,77510,68513,520
− Stock pay165191117132132
= Real free cash flow11,88411,1038,65810,55313,388

What this means. The company's own free cash flow is usually lower because it subtracts intangible purchases that our count leaves out; in 2021, it is slightly higher because it adds back 11 million euros.

What does an investor pay for LVMH today?

The price-to-earnings ratio shows what investors pay for each euro of recent profit: 17.68x on the last twelve months and 17.58x on the next twelve. That points to little near-term earnings growth. The 6.3% free-cash-flow yield looks more generous, but cash can improve when inventory or investment falls. In 2025, inventories absorbed €1.315 billion while operating investment was €4.567 billion.

What an investor pays todayEUR millions; per share in EUR
Today (Oct 22, 2026)
Share price387.80
Market value (calculated)190,688.16
Enterprise value (calculated)198,971.16
P/E, last 12 months (calculated)17.68x
P/E, next 12 months (calculated)17.58x
Free cash flow yield (calculated)6.3%

What this means. The share price is from October 22, but some calculations use company information from June or September, so the figures are not all from the same date.

From the full memo · 1. The business

LVMH is a group of luxury houses, retailers and hospitality businesses. It turns reputation, products and controlled ways of reaching customers into sales, then spends cash on making, presenting and delivering them before keeping what remains.

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Where these numbers come from

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