Research memoHaier Smart Home Co., Ltd. (6690.HK) · HKSEMemo of October 18, 2026

Haier Smart Home stock forecast

Haier Smart Home's weighted case points to HKD21.78 in October 2027 and HKD25.98 in October 2029. Haier Smart Home's outcome hinges on whether HVAC growth and localized factories restore earnings and cash without sacrificing the dividend.

20.12
Share price today, HKD
25.98 (+50 %)
Weighted scenario, October 2029
7.9%
Real free cash flow yield
7.78x
P/E, next 12 months
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Every number traced to Haier Smart Home's filings8 chapters · 15,788 words123 sources cited

Where could Haier Smart Home's shares be by October 2029?

The weighted price is HKD21.78 in October 2027. Including dividends, that is a 15% return from today’s HKD20.12. The weighted price reaches HKD23.67 in October 2028, a 31% return including dividends. By October 2029, it reaches HKD25.98, a 50% return.

The last-date range runs from HKD13.41 in the bear case to HKD43.59 in the bull case. The bear has 30% probability, the base 52%, and the bull 18%.

Share price in October 2029: our three scenarios (HKD)Today 17.14104805471262313.41Bear · 30 % · -16%27.14Base · 52 % · +57%43.59Bull · 18 % · +142%
What the shares could be worthHKD per 6690.HK share at each date; in brackets the return since today's 20.12, dividends included
CaseProbabilityOctober 2027October 2028October 2029
Bear30 %16.62 (-11 %)14.79 (-15 %)13.41 (-16 %)
Base52 %22.05 (+16 %)24.47 (+36 %)27.14 (+57 %)
Bull18 %29.60 (+55 %)36.16 (+96 %)43.59 (+142 %)
Weighted100 %21.78 (+15 %)23.67 (+31 %)25.98 (+50 %)

What has to go right for Haier Smart Home's stock forecast?

The bear case falls from CNY16,500 million to CNY15,300 million as weak replacement demand, tariffs and underused factories compress margins. The bull case rises from CNY21,000 million to CNY25,500 million, requiring recovery, profitable share gains and better HVAC utilization. H1 2026 net income fell to CNY10,316 million, while Smart HVAC revenue rose 6.1% and segment profit rose 26.8%; that contrast supports recovery potential but also argues against making the bull case central.

How much cash does Haier Smart Home really make?

Operating cash is not yet money available for every purpose. Haier still has to maintain factories and equipment, pay leases and interest, and fund the business’s future. Its real free-cash-flow measure also deducts share-based pay because issuing shares can dilute existing owners even when no cash leaves immediately.

Follow the money: real free cash flowRMB millions
20252024202320222021
Cash from operations26,00326,31826,53620,25523,237
− Capital spending8,85110,07910,5428,2097,372
− Lease payments1,8011,7091,729959769
− Interest paid2,2942,4441,983821555
= Free cash flow13,05712,08612,28210,26614,541
= Real free cash flow12,56711,71211,6719,35414,279

What this means. The table subtracts stock pay even though no cash was paid, because giving employees shares reduces each existing owner's share of the company.

What does an investor pay for Haier Smart Home today?

A price-to-earnings ratio, or P/E, compares the share price with profit per share. A trailing P/E uses the last twelve months of profit, while a forward P/E uses an estimate of future profit. The forward multiple is lower when investors expect earnings to recover, so it is a bet rather than a description of what Haier has already earned. That matters because profit attributable to shareholders fell 14.3% in H1 2026.

What an investor pays todayHK$ millions; per share in HK$
Today (Oct 18, 2026)
Share price20.12
P/E, last 12 months (calculated)8.88x
P/E, next 12 months (calculated)7.78x
Free cash flow yield (calculated)8.3%
Real free cash flow yield (calculated)7.9%
Dividend yield (calculated)6.8%
From the full memo · 1. The business

Haier Smart Home is a global seller of household appliances, connected-home solutions, and commercial cooling systems. Its money comes in through products, projects, and distribution, then goes out through the costs of making, selling, delivering, and supporting them.

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Where these numbers come from

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